MAKE A GREAT FIRST IMPRESSION
WITH CCWC SERVICES
They say you never get a second chance to make a first impression of your building — and when it comes to buildings, that impression is often formed in a matter of seconds. Whether you’re managing a commercial office, retail space, school, or industrial facility, the appearance of your building reflects the standards and credibility of your business.
So what exactly makes a building look professional, welcoming, and trustworthy at first glance? Here are six essential elements — backed by industry evidence.
🔹 1. Clean and Streak-Free Windows
Windows are one of the first things people notice. Dirty or streaked glass can instantly make a building look neglected. On the other hand, clean windows communicate care and attention to detail.
Evidence:
According to a study published by Science Direct, natural daylighting and unobstructed views can improve occupants’ perception of a building, linking cleanliness of windows directly to satisfaction.
🔹 2. Well-Maintained Cladding and Facades
Cladding that’s faded, streaked with algae, or stained creates an impression of decay. Regular cleaning and, where necessary, restoration, ensures your exterior maintains a modern, well-kept look.
Evidence:
Facilities Management Journal often reports that façade appearance is considered one of the top three factors influencing client perception in commercial settings.
🔹 3. Clear, Fresh Signage
Your signage should be legible, well-lit (if applicable), and free of weather damage. It’s not only about branding — poor signage can reflect disorganisation or lack of investment.
Evidence:
A report by FedEx Office found that 68% of consumers believe a business’ signage reflects the quality of its products or services.
🔹 4. Tidy Grounds and Pathways
Litter, weeds, and dirt on walkways not only look unsightly but may pose slip risks. Clean, well-maintained grounds set a welcoming tone and suggest that the business cares about its environment.
Evidence:
The British Cleaning Council highlights that cleanliness directly influences the public’s perception of public and private buildings, with 95% of people avoiding venues they deem unclean.
🔹 5. Clean Rooflines and Guttering
Overflowing gutters or green-streaked fascias are subtle but powerful red flags. These areas can be easily overlooked but have a big visual impact, especially from a distance.
Evidence:
According to FacilitiesNet, proactive exterior maintenance, including roofline and gutter cleaning, can prevent damage and improve appearance — reducing long-term repair costs by up to 30%.
🔹 6. Graffiti-Free and Damage-Free Walls
Graffiti and physical damage, such as cracked masonry or peeling paint, signal neglect and security concerns. Maintaining a graffiti-free environment not only looks better — it also deters future vandalism.
Evidence:
The Home Office Crime Reduction Toolkit shows that regular graffiti removal reduces repeat incidents by up to 80%.
How CCWC Services Supports Outstanding First Impressions
At CCWC Services, we offer a full suite of exterior cleaning and building maintenance solutions tailored to your needs — including:
We operate across South Wales and beyond, helping businesses, schools, and industrial sites protect their reputation by maintaining visually impressive propertie
